Mobile shopping on the other hand, offers consumers the chance to buy something in a checkout experience catered to a mobile device and perhaps most importantly, reduces the amount of clicks it takes to finalise the purchase. This is particularly important in the context of mobile web browsers, where cutting back on content and minimising the number of clicks is vital to keeping shoppers engaged
1 Greater reach
2 Mobile commerce sites can work
3 Growth of Android
4 Findability
5 Promoting your app
6 Mobile sites can recreate some of the best features of apps
7 Links
8 No approval process required
9 HTML5
10 The mobile web is a better solution for small businesses
• richer and more complete shopper behaviour data allows better decision-making and sharper campaigns
• better service to consumers
• differentiate from competitors
• increased trust in brand through transparency
• helps on-the-spot purchase decision (e.g. allergens, traceability, explanatory videos)
• wider audience
• up-to-date information
• easier internationalisation of products (e.g. different languages)
• cross-selling
• control over information received
• right information at the right time in the right format (e.g. language)
• information available anywhere, anytime, on any product
• personalised information (profiling)
• easier to use for consumer (e.g. ability to change size of text, have abbreviations explained)
For your business is online and lacks integrated mobile commerce capabilities, you’re missing out on sales. And even if you have a live mobile program, it may be time to re-evaluate.
Organisations have worked fast to meet the demand for mobile and compete for the billions of euros up for grabs, but many have rushedinto mobile without realising that success hinges on the right technology. Selecting a technology approach for your mobile goals will be critical to driving cross-channel activity, the user experience, and (ultimately) the profitability of your mobile initiative.
Define Mobile’s Purpose Within Your Organisation
Understand the Benefits of Mobile Sites Versus Mobile Applications
Study Usage Patterns to Drive Platform Support
Research Approaches for Building Your Offering
Identify Web Technologies to Leverage in Mobile
Build a Tiered Roadmap to Support Your Strategy
To remain competitive, you will need to have a long-term mobile strategy and iterate often. For the greatest chance for success in the mobile channel, root your strategy in technology aligned with your mobile goals, the usage patterns of your target audience, and your budget. Build a phased mobile roadmap, and leverage as much as possible of your existing technology to get projects moving, maximize budget, and extend a consistent experience into the mobile channel.
For your business is online and lacks integrated mobile commerce capabilities, you’re missing out on sales. And even if you have a live mobile program, it may be time to re-evaluate.
Organisations have worked fast to meet the demand for mobile and compete for the billions of euros up for grabs, but many have rushed into mobile without realizing that success hinges on the right technology. Selecting a technology approach for your mobile goals will be critical to driving cross-channel activity, the user experience, and (ultimately) the profitability of your mobile initiative.
M-Starter | M-Best-Buy | M-Premium | ||||||||||||||||||||||||||
Take your company to new heights in pocket-friendly rates. An economy package offering most of the basic features. Simply ideal for individuals, start-ups and companies facing budget-constraints. | Why compromise on quality when you can avail technologically sound web solutions at unbelievable prices? Look no further. This package is recommended for small & medium sized companies. | Experience a marked difference in your sales and marketing figures by trusting us. Idea for medium and large companies, this package serves the best for your esteemed organization. | ||||||||||||||||||||||||||
US$ 700.00 | US$ 800.00 | US$ 900.00 | ||||||||||||||||||||||||||
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